Open Internet Exchange: A much better way to serve ads on the internet
Phorm’s technology creates an anonymous profile by assigning a random number to web users – no personal details are captured. The web user’s subsequent browsing is then categorised, and these categories are used to serve up ads based on behavioural preferences.
The result is better targeted online advertising without the privacy issues.
An introduction to the service:
http://www.phorm.com/about/introducing/OIX.html
How it works:
http://www.phorm.com/about/introducing/phorm_priv_rev4.html
Phorm’s company website:
http://www.phorm.com/
igordutra
tommoody84
Jonathan Culling
kathrynellis82
Funny how the only people on the web who seem to think that Phorm’s OIX spyware is a Good Idea are Advertising and Marketing Agencies.
The only pro-Phorm review’s I’ve seen have been on Ad/Marketing websites. Every single article on Phorm I’ve read on the web have been negative. Most of them extremely so.
Thomas
July 11, 2008 at 5:36 pm
I haven’t read any of the reviews you mention, but I’m interested to learn about what objections there might be to something that seems to benefit the internet using public more than it does advertisers and marketers.
Could you please send me some references?
unclejonathan
July 14, 2008 at 9:26 am