UXIdeas blog

Imano, Heena Shah

I got a bit late for the Google University Adwords presentation so I decided to enter in the first room with available seats and it happened to be this one. By the way it was quite interesting (and short) and she talked us through the new trends and the future of fashion ecommerce segment.

Social interaction:

• Social shopping
• Loyalty schemes
• Relational items
• Widgets
• Blogs

Examples:
http://www.osoyou.com
http://www.like.com

Future

• Digital mirrors: how the product would look
• Digital reality: how the product would feel (haptics)

More:
http://www.computeractive.co.uk/computeractive/news/2168427/technology-give-real-feel

Conclusions:

• Fashion is one of the fastest online growing sector
• All companies are online
• Video and visualisation tools will eventually fill the gap between real and virtual

I believe those points would work as a general trend and not only for fashion. But they’re fantastic! I didn’t want to talk about food in this blog, but… could you imagine feeling the ingredients and even the taste online before you try out new recipes?